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Minimal · 2025

Veluna

Logo and Brand Identity

Client

Avalsa Brown

Industry

Skincare

Year

2026

Duration

1-7 days

About the brand

The Story

A premium skincare brand blending clean ingredients with refined aesthetics to create a luxurious self-care experience for modern women. Designed with elegance and simplicity, the brand focuses on timeless beauty, softness, and confidence in every touch. Utilizing an earthy palette of deep chestnut brown, warm taupe, and soft cream, the visual identity establishes an organic yet upscale presence tailored for consumers seeking an effortless glow and high-end botanical care. The design relies on an elegant, organic icon positioned directly over a custom sans-serif wordmark. The emblem features a stylized capital letter “V” where the left stem seamlessly transforms into delicate, fluid leaves, subtly highlighting the brand’s focus on pure ingredients and natural beauty. Below the icon, the brand name is executed in an ultra-fine, modern typeface with wide kerning, bringing a clean, minimalist sophistication to the layout. This balanced visual signature ensures a premium look across dropper bottles, cream jars, corporate stationery, and digital marketing banners.

Deliverables

  • Primary logo
  • Monogram
  • Stationery
  • Brand guidelines

Gallery

Mark in context

Variations, scale studies and surface applications of the Relleosk identity.

Explore some of our recent logo design projects crafted with passion and precision. 

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