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Minimal · 2025

Néovia

Logo and Brand Identity

Client

Jey

Industry

Premium Baby Essentials & Delicate Care

Year

2026

Duration

1-7 days

About the brand

The Story

A boutique wellness and lifestyle brand dedicated to premium baby care, organic textiles, and thoughtful essentials for early childhood. Guided by the philosophy of “Delicate Care, For Precious Beginnings,” the brand develops high-quality, hypoallergenic products that support a gentle, soothing environment for newborns and mothers alike. Incorporating a nurturing palette of soft coral pink, warm ivory beige, and deep charcoal gray, the visual identity establishes an emotionally resonant yet elevated tone tailored for modern parents who value safety, comfort, and sustainable design. The brand mark features a creative, illustrative monogram centered on a lowercase letter “n.” Embedded within the negative space of the character is a clean, minimalist silhouette of a sleeping infant’s face, beautifully capturing the core theme of maternal protection, rest, and safety. Paired with a sophisticated serif wordmark featuring gently flared terminals and an accented “é,” the logo brings an elegant, timeless charm to the layout. This tender and highly adaptable identity ensures a warm, premium presence across organic nursing pillows, delicate skincare bottles, gift sets, and retail packaging.

Deliverables

  • Primary logo
  • Monogram
  • Stationery
  • Brand guidelines

Gallery

Mark in context

Variations, scale studies and surface applications of the Relleosk identity.

Explore some of our recent logo design projects crafted with passion and precision. 

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